LISA CINDRIC

Miami, FL 33173 Download Resume
305.432.6166
lisacindricuxui@gmail.com
lisacindricuxui.com

PROFILE

I’m an experienced international UX/UI Designer, skilled in balancing functionality with visual appeal in user-centered digital designs. I enjoy collaborating with diverse teams to create innovative and accessible designs that resonate with users and drive engagement. I have a growth mindset and I’m dedicated to keeping current with my professional development within this exciting and constantly evolving industry.

Verizon, Miami, FL — Sr. Experience Designer

September  2020 - PRESENT

  • Redesigned a user-centered e-commerce platform for Verizon Value Organization’s virtual air time cards sold at Target by streamlining navigation and checkout processes. This initiative resulted in a 19% increase in conversion rates and improved customer satisfaction scores bumped up considerably from 65% to 85% 

  • Collaborate closely with cross-functional agile product teams to envision, design, and iterate on end-to-end user journeys 

  • Increased user engagement by 22% through redesigned interfaces for the Verizon Fixed Wireless Access home internet service 

  • Improved conversion rates by 5% after implementing new designs for the Simple Mobile service plan page 

  • Solve complex UI challenges through effective design solutions impacting millions of daily interactions across Verizon’s consumer products and services 

  • Contribute designs that shape the future of customer engagement with Verizon’s growing product portfolio and omnichannel ecosystem 

  • Evolve Verizon’s design system by proposing updates and participating in feedback sessions 

Gaumard Scientific, Miami, FL — Sr. Designer

June 2018 - September  2019

  • Spearheaded redesign of product packaging for 7 medical simulation products, incorporating FDA-compliant labeling and graphics, resulting in a 10% sales increase 

  • Collaborated with the marketing team to conceptualize and design an engaging product catalog distributed to over 10,000 domestic and international customers 

  • Worked closely with engineering and product teams to create intuitive user interfaces and visually appealing instructional materials 

  • Developed engaging marketing collateral, including brochures, trade show displays, and digital assets 

RPS Group, South Kingstown, RI — Marketing Manager &
Sr. Designer

February  2011 - July  2017

  • Managed the brand integration process for newly acquired companies, defining strategic milestones for rebranding. I also recruited Brand Ambassadors in each office to facilitate implementation and uphold brand integrity across all corporate communications, both internal and external 

  • Led the redesign of the user interface for a crucial 3D modeling tool, used by scientists for contingency planning in response to oil spills 

  • Coordinated logistics and designed marketing collateral for trade shows, conferences, and promotional activities 

  • Maintained and updated marketing assets and sales support materials 

  • Analyzed data/metrics to evaluate marketing campaign performance 

Corel Corporation, Ottawa, ON, Canada — Sr. Graphic Designer

August 1998  - December  2010

  • Managed a team of 10 creative professionals developing, content assets, packaging, and user manuals, as well as localization for it all

  • Reviewed junior designer’s work for quality and brand consistency before production

  • Attended press checks to ensure color accuracy, quality, and registration, and provided final approval

  • Designed trade show booths and demonstrated Corel software at international events


EDUCATION

Brain Station, Miami, FL — UX/UI Immersive Certificate

October  2019 - December 2019 (10 weeks full-time)

Algonquin College, Ottawa, ON, Canada — Interactive Multimedia Certificate

September  2004 - June  2005

St-Lawrence College, Kingston, ON, Canada — BA Graphic Design

September  1991 - June  1994

SKILLS

PROFESSIONAL: Wireframing, Usability Testing Responsive Design, Prototyping Design Thinking, and WCAG 2.1

Mentoring - Volunteer for the Institute for Entrepreneurial Leadership to help small business owners thrive and pave the way for economic recovery by offering my expertise to help them with their online experience.

Public Speaking - Provided guest speaking on UX/UI design principles and industry practices to students, fostering interest in design careers and sharing insights from my personal experience.

TECHNICAL: Figma, Adobe Creative Suite, Sketch, Invision, Google Suite, Microsoft Suite, Slack, Jira, Confluence, and Asana

LANGUAGES

English - Native
French - Conversational